The Definitive Guide to Selling your Online Course

There’s a lot of content out there on how to create your course, but you have a hard time finding info on how to get other details just right like: the technical setup, how to track and measure your growth, how to promote and sell your course.

That is where this page comes in. Here, you’ll find tips, videos and resources needed to build your brand, convert more visitors into leads, and sell more course signups.

Marketing Basics for Course Creators

Most course creators struggle because they fail to understand the fundamental building blocks of creating, promoting and selling courses. That’s exactly what this section is about.


Attracting the right people to buy your course

Bringing in visitors to your site is great, but to sell out your next course launch you need to bring in the RIGHT audience.

  • Define the audience you want to help and teach
  • Finding students for your course 
  • Content research to promote your course
  • How to sell your course using other people’s audience


SEO tips for course creators

You are probably familiar with SEO, but in this section I want to give you specific tips, examples and tools you can use to get more free traffic from Google and Youtube, to your website to help you promote and sell your course.

  • Transform your research into SEO optimized content
  • Avoid these common SEO pitfalls to get more traffic to your site like clockwork
  • Youtube SEO & promotion tips


Transforming site visitors into leads

Okay, so users are now landing on your website, but are you doing all you can to convert them into a lead? If not, this section will help you implement the right apps and tactics to get more leads.

  • Create your vault page – The home for your content
  • Lead magnet examples
  • Lead magnets tools & setup with convertkit


Maximize your sales with these last-mile marketing tactics

Before you hit launch, implement these tactics to get the most out of the hard work you’ve put into building your posts, videos, and emails.

  • Squeeze every last drop of your list with this email marketing tip
  • Remarketing tips: Remind your prospects to buy your course before you close the cart
  • Turn your Youtube videos into billboards
  • Build regular cashflow by selling daily instead of once or twice year.